Growth Systems & Lifecycle Marketing Manager

Geoship
Geoship

Marketing & Communications, Sales & Business Development

Posted on Aug 18, 2026
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Job Description:

About Geoship

Geoship exists to reimagine what the homes of the future can be: beautiful, resilient, non-toxic, and built to last centuries with maximum performance, efficiency, and sustainability. We're developing a proprietary bioceramic material and factory-built manufacturing process to make that vision real and scalable. If you believe the built environment should serve both people and the earth, you'll feel at home here.

As we scale, we're looking for a Growth Systems & Lifecycle Marketing Manager to own one of the most important parts of our marketing engine: optimizing how people move from first discovering Geoship to becoming investors, homeowners, and lifelong advocates.

About the Role

Marketing isn't a collection of campaigns. It's a system.

Every ad, landing page, email, workflow, and customer interaction should work together to create a more personalized experience and a higher-converting customer journey.

We're looking for someone who thinks that way.

This role is perfect for someone who loves solving conversion problems, building marketing systems, and running thoughtful experiments. You'll own our lifecycle marketing strategy, personalization engine, conversion optimization, and marketing automation while partnering closely with paid media agencies and cross-functional teams to improve performance across the entire funnel.

Our primary growth goals are straightforward:

  • Increase investor conversion across both our crowdfunding and investor relations funnels.
  • Increase lead-to-reservation conversion for future homeowners.
  • Reduce customer acquisition costs by making every stage of the customer journey more effective.

    • If you're the type of marketer who constantly asks, "How can we make this work better?" we'd love to meet you.

    What You'll Own

    Lifecycle Marketing & Personalization

  • Own our lifecycle marketing strategy within HubSpot from first touch through conversion.
  • Build and optimize sophisticated email journeys, automation, segmentation, lead scoring, and personalization.
  • Create customer journeys that deliver the right message at the right time.
  • Continuously improve nurture sequences for both prospective investors and future homeowners.

    • Growth Systems & Conversion Optimization

  • Own conversion optimization across landing pages, forms, email funnels, and key customer journeys.
  • Build, execute, and analyze A/B tests across lifecycle marketing experiences.
  • Identify friction points throughout the funnel and implement improvements that increase conversion.
  • Partner with design and development to continuously improve landing page performance.

    • Analytics & Experimentation

  • Build dashboards and reporting that surface actionable insights.
  • Analyze customer behavior and funnel performance to identify the highest-leverage opportunities.
  • Develop hypotheses, prioritize experiments, measure results, and iterate quickly.
  • Build a culture of continuous optimization through disciplined testing.

    • Growth Strategy

    Partner with the Head of Marketing to improve two primary growth engines:

    Investor Growth

  • Optimize crowdfunding conversion.
  • Improve marketing-to-investor conversion for high-net-worth investor leads.
  • Increase investor engagement through personalized lifecycle campaigns.

    • Customer Pipeline Growth

  • Improve lead-to-reservation conversion.
  • Optimize customer education and nurture experiences.
  • Increase reservation conversion through better customer journeys.

    • Agency & Cross-Functional Collaboration

  • Partner with paid media agencies to improve campaign performance and customer acquisition efficiency.
  • Review reporting, identify optimization opportunities, and help shape growth strategy.
  • Collaborate closely with design, content, partnerships, community, and leadership teams to create cohesive customer experiences.
  • Be capable of fully owning agency relationships during periods when additional leadership coverage is needed.

    • Who You Are

    You're a Systems Thinker

    Above all else, you think in systems.

    You naturally see how every marketing touchpoint influences the next. You don't think about email, landing pages, paid media, and automation as separate channels. You think about how they work together to move someone from curiosity to conviction.

    You enjoy solving problems like:

  • Where is the biggest point of friction?
  • What's the highest-leverage experiment we could run?
  • How can personalization improve this experience?
  • If we improve this step, what happens downstream?

    • You're Obsessed with Optimization

    Optimization isn't something you do after launching a campaign. It's how you think every day.

    You're energized by experimentation, testing ideas, learning from data, and continuously improving performance.

    You're Analytical

    You love understanding why things work.

    You know how to identify meaningful insights, distinguish signal from noise, and prioritize opportunities based on impact.

    You're Hands-On

    You enjoy building.

    You're comfortable creating sophisticated HubSpot workflows, automation, segmentation, landing pages, reporting dashboards, and marketing systems yourself.

    You don't just develop strategies. You implement them.

    You're Startup Ready

    You thrive in fast-moving environments, embrace ambiguity, and enjoy building systems from the ground up. You take ownership, move quickly, and don't wait to be told what to do.

    Qualifications

  • 4-7 years of experience in growth, lifecycle, CRM, or performance marketing.
  • You have leadership or management experience.
  • Deep experience with HubSpot, including workflows, automation, segmentation, reporting, and lifecycle marketing.
  • Strong experience optimizing complex customer journeys.
  • Experience designing and analyzing A/B tests.
  • Strong analytical skills with experience using marketing data to drive decision-making.
  • Experience building or optimizing landing pages and conversion funnels.
  • Comfortable collaborating with paid media agencies and understanding acquisition strategy.
  • Strong project management and organizational skills.
  • Able to create effective marketing copy using AI tools and established brand guidelines.

    • Bonus Points

  • Experience with crowdfunding or investment marketing.
  • Experience marketing high-consideration purchases with long sales cycles.
  • Startup experience building marketing systems from the ground up.
  • Experience with GA4, Google Tag Manager, Looker Studio, or similar analytics platforms.
  • Passion for regenerative living, sustainable innovation, or mission-driven companies.

    • Success in This Role

    Within your first year, you'll have helped us:

  • Increase investor conversion across multiple investment funnels.
  • Improve lead-to-reservation conversion for future homeowners.
  • Reduce customer acquisition costs through continuous optimization.
  • Build a scalable personalization engine that becomes a competitive advantage.
  • Create a culture of experimentation that continuously improves marketing performance.

    • Why Geoship?

    You'll have the opportunity to help build one of the most ambitious housing companies in the world alongside an exceptional team of entrepreneurs, engineers, designers, and builders who believe we can radically improve the future of housing.

    If you love building systems, solving complex growth challenges, and creating marketing that genuinely helps people make life-changing decisions, we'd love to hear from you.

    APPLY NOW

    Apply now
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